Sephora 24-Hour Sale: Get $174 Worth of Beauty for $29, Plus 50% Off Olaplex, Clarins, Tarte & More - E! Online (2025)

Sephora 24-Hour Sale: Get $174 Worth of Beauty for $29, Plus 50% Off Olaplex, Clarins, Tarte & More - E! Online (1)Getty Images/Iryna Veklich

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Get ready to snag $174 worth of beauty products for just $29 with Sephora's 24-hour flash sale! This unbeatable deal includes some of the most coveted products in the beauty world, like Bobbi Brown’s Vitamin Enriched Face Base for the perfect primer, Urban Decay’s All Nighter Setting Spray to keep your makeup locked in all day, and Rare Beauty’s Positive Light Liquid Luminizer to give your skin that gorgeous, dewy glow.

Whether you're looking to elevate your skincare routine or add some must-have makeup to your collection, this sale has something for everyone.

But that’s not all – there are even more Sephora flash deals to explore, including 50% off top-rated items from Olaplex, Tarte, Tula, and more. These picks come highly recommended by celebrities like Alix Earle, Shanina Shaik, and Tyler Cameron, so you know you're getting the best of the best.

Hurry, because this sale is only available for 24 hours – grab your favorites before they’re gone!

Sephora 24-Hour Flash Deals

Sephora Favorites The Glow Up Kit

Treat yourself to a 10-piece bundle of must-have beauty essentials from Rare Beauty, Glossier, Bobbi Brown, Tarte, and more—all for just $29, 83% off the $174 value!

$29$174Sephora

What's in the Set:

  • Rare Beauty by Selena Gomez Positive Light Liquid Luminizer Highlight in Outshine
  • Milk Makeup Lip + Cheek Cream Blush Stick in Rally
  • Bobbi Brown Vitamin Enriched Face Base Moisturizer & Primer with Vitamin C + Hyaluronic Acid
  • Urban Decay All Nighter Hydrating Hyaluronic Acid Dewy Setting Spray
  • Summer Fridays Jet Lag Mask + Moisturizer
  • Glossier Boy Brow Volumizing Eyebrow Gel-Pomade in Clear
  • Benefit Cosmetics Mini Roller Lash Curling & Lifting Mascara in Black
  • Glow Recipe Watermelon Glow Niacinamide Dew Drops Serum
  • HUDA BEAUTY Lip Contour 2.0 Automatic Matte Lip Pencil in Warm Brown
  • Tarte Maracuja Juicy Lip Plump Gloss in Tulip
readGet 50% Off Billie Eilish's Perfume, Jennifer Aniston's Shampoo, Plus More Ulta and Sephora Deals

Olaplex No.8 Bond Intense Moisture Damage Repair Hair Mask Treatment

Shanina Shaik told E!, "I use the Olaplex hair mask once a week. I think the health benefits for your hair boost your confidence."

$15$30Sephora

Shoppers Say: "Makes my hair feel like literal silk. I have long, fine, bleach blonde hair (roots only bleached every 6-8 weeks for well over a year) that is the healthiest it's ever been, and I firmly believe it's due to OLAPLEX."

Clarins Double Serum Eye Firming & Hydrating Concentrate

Nicole Williams told E!, "I am in love with Clarins Double Serum Eye. I recently received it in a Poosh mailer and have been using it ever since. I apply it using a lymphatic drainage technique. It's quick, simple, and really helps with morning puffiness."

$42$84Sephora

Tyler Cameron told E!, "I'm using the Double Serum for the face and the Double Serum for my eyes. I would say the Double Serums come with me everywhere. What I love about the Double Serums is that I'm done in two minutes. It's simple. If it wasn't this easy and quick, I wouldn't do it or I would try and struggle to be consistent. This is great for me. I'm in and out, feeling good."

Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel

Boost your brows in seconds with this tinted gel that adds natural-looking volume, fills in sparse areas, and keeps hairs in place all day.

$13.50$27Sephora

Celebrity Fans: Alix Earle

Shoppers Say: "Way better than pencils or other products. Once you get the right shade, application is quick and easy. And, you don't look like you have put a bunch of product on your eyebrows. Looks very natural. My go-to!"

Tarte Lights, Camera, Lashes 4-in-1 Mascara

Lengthen, curl, volumize, and condition your lashes with this all-in-one mascara that delivers dramatic definition without clumping or flaking.

$13.50$27Sephora$13.50$27Waterproof$14$28Platinum

Shoppers Say: "This makes my lashes look so long, one of the best mascaras I've tried!"

Benefit Cosmetics Hubba Brow Brow Enhancing Serum

Boost your brows with this conditioning serum that nourishes, strengthens, and helps them look fuller and healthier over time.

$29$58Sephora

Shoppers Say: "This works fast! I had a brow wax mishap and one was waxed too thin! I'm on week 4 and am seeing a great difference in growth in both brows all over and the spot that was waxed too thin. It's working great. I started seeing hairs grow back within a week of use after my bad wax experience."

Tula 24-7 Moisture Hydrating Day & Night Cream

Hydrate your skin around the clock with this lightweight yet nourishing cream that delivers lasting moisture and a smooth, refreshed feel.

$29$58Sephora$44$88Ultra-Hydrating

Shoppers Say: "This has been my holy grail for the past 2 yrs. In the summer I have oily skin and in the winter I have dry skin, it works perfect for both seasons. I am happy I changed my moisturizer to this! It's a game changer."

Anastasia Beverly Hills Beauty Balm Serum Boosted Skin Tint

Even out your skin tone with this lightweight, serum-infused tint that hydrates, smooths, and gives a fresh, natural-looking finish.

$21$42Sephora

Shoppers Say: "FINALLY… I have been looking forever for a product that was light and buildable… but not foundation, that is too heavy, as I like the no-makeup makeup look... This product is amazing… it is so smooth, silky, and invisible yet evens out my skin tone and makes my skin look and feel amazing! "

Nars Afterglow Liquid Blush

Give your cheeks a radiant, natural-looking flush with this lightweight, blendable liquid blush that melts into your skin for a soft, dewy finish.

$16$32Sephora

Shoppers Say: "This is my favorite liquid blush and pretty much the only one I buy anymore. I am fair complected unless i have a good spray tan to fake it. Behave and orgasm both work on my skin tone."

Supergoop! Every. Single. Face. Watery Lotion SPF 50

Protect your skin daily with this lightweight, hydrating SPF 50 that feels refreshing, absorbs quickly, and leaves no white cast.

$17$34Sephora

Shoppers Say: "This is my go to sunscreen. Through prescription acne medication and having a baby this will always be my go to sunscreen."

BabyblissPro Professional High-Speed Dual Ionic Dryer

Dry your hair fast with this powerful ionic dryer that cuts down on frizz, boosts shine, and leaves your strands looking smooth and healthy.

$99.99$200Sephora

Shoppers Say: "It's very light and has a lot of power. I really like it."

If you want to do more shopping, you'll love these hair picks from Madison LeCroy.

Getty Images/Iryna Veklich

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

Sephora 24-Hour Sale: Get $174 Worth of Beauty for $29, Plus 50% Off Olaplex, Clarins, Tarte & More - E! Online (2025)

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